The original Fiat Panda was designed by Giorgetto Giugiaro of Italdesign: "The Panda is like a pair of jeans, that simple, practical, no frills piece of clothing. I tried to bring into this car the spirit of military machinery, especially helicopters, that means light, rational, built-for-purpose vehicles." — Giorgetto Giugiaro, 1980 "The first 4×4 Panda hit